Discover the Power of Fractional CMO Expertise

Empowering Your Brand's Potential

Looking to elevate your brand’s presence and impact? Eva Montibello and Alpha E Consulting offer Fractional Chief Marketing Officer (CMO) services tailored to your specific needs. Whether it’s strategic marketing, public relations, communications, or event management, we provide flexible solutions designed to meet your goals. With our Fractional CMO services, you can access expert guidance and support exactly when and how you need it, empowering your brand to thrive in today’s competitive landscape.

At our core, our mission as a Fractional Chief Marketing Officer (CMO) is to be the driving force behind our clients’ success, empowering them to navigate the complexities of modern marketing with confidence and clarity. We are committed to delivering tailored strategies and solutions that align seamlessly with our clients’ unique goals and objectives. By serving as a trusted partner and advisor, we aim to elevate brands, amplify their message, and cultivate meaningful connections with their target audience. Our mission is to provide expert guidance, strategic direction, and hands-on support, enabling our clients to unlock their full marketing potential and achieve sustainable growth in an ever-evolving landscape.

Unlock the Power of Expert Marketing Leadership

Expertise at Your Fingertips

Gain from Eva Montibello’s extensive experience in strategic marketing and brand management, enhancing your business’s market position and visibility.

Broad Strategic Expertise

Be empowered by broad strategic expertise encompassing comprehensive understanding of diverse strategic frameworks and methodologies across various industries.

Cost-Effective Solutions

Access senior-level marketing expertise without the overhead costs of a full-time executive, optimizing your budget and maximizing ROI.

Fresh Strategic Perspectives

Inject innovative ideas and fresh perspectives into your marketing strategies, helping your brand to stand out and capture new opportunities.

Explore Our Services

Marketing

Crafting tailored marketing strategies, implementing them with precision, and optimizing performance to achieve specific client goals and objectives. We offer traditional, online and cause marketing strategies.

Brand Audit/Strategy

Dive deep into your brand’s current positioning and develop a strategic roadmap tailored to enhance your market presence and competitive edge. We empower brand integrity.

Public Relations

Designing customized PR strategies, managing communication channels, and safeguarding brand reputation to foster trust and credibility within target audiences. Crisis communications solutions.

Websites

Creating visually captivating websites, optimizing user experience, and ensuring seamless functionality to effectively convey brand identity and drive online engagement.

Communications

Strategic communication initiatives designed to foster robust relationships with stakeholders, both internal and external, while upholding brand integrity and delivering key messages effectively.

Social Media

Harnessing the power of social media platforms to craft engaging content, manage online presence, and optimize campaigns for maximum impact and audience engagement.

Events

From conceptualization to flawless execution, orchestrating events that leave a lasting impact on attendees, ensuring every detail contributes to a memorable experience. Onsite technical support.

New Business Startup

Establishing a solid foundation through comprehensive branding and marketing strategies, paves the way for growth, customer acquisition, and long term success.

Learn More About Our CMO Services

Marketing Strategy, Implementation and Optimization

These projects cover a wide range of marketing activities and can be tailored to fit the specific goals and needs of each client or organization:

  1. Brand Identity Development
  2. Market Research and Analysis
  3. Competitive Analysis
  4. Marketing Strategy Development
  5. Content Marketing Plan Creation
  6. Social Media Strategy and Management
  7. Search Engine Optimization (SEO) Audit and Optimization
  8. Pay-Per-Click (PPC) Advertising Campaign Setup and Management
  9. Email Marketing Campaign Development and Execution
  10. Website Design and Development
  11. Landing Page Creation and Optimization
  12. Conversion Rate Optimization (CRO) Analysis and Implementation
  13. Influencer Marketing Campaign Management
  14. Public Relations Campaign Development and Execution
  15. Event Marketing Strategy and Planning
  16. Video Marketing Strategy and Production
  17. Affiliate Marketing Program Setup and Management
  18. Customer Relationship Management (CRM) System Implementation and Integration
  19. Marketing Automation Setup and Workflow Development
  20. Analytics and Reporting Dashboard Setup and Customization
Public Relations Strategy, Communication and Brand Reputation Management

These projects cover various facets of public relations and can be customized to suit the specific needs and objectives of each organization or client:

  1. Media Relations Strategy Development
  2. Press Release Writing and Distribution
  3. Media Pitching and Follow-up
  4. Press Kit Creation
  5. Crisis Communication Plan Development
  6. Reputation Management Strategy
  7. Executive Thought Leadership Campaign
  8. Influencer Outreach and Relationship Building
  9. Event Publicity and Promotion
  10. Speaking Engagement Opportunities Identification and Management
  11. Awards Submission Strategy and Management
  12. Community Relations Campaign Development
  13. Sponsorship Opportunity Evaluation and Management
  14. Social Media Monitoring and Engagement
  15. Online Review Management and Response Strategy
  16. Internal Communications Strategy and Implementation
  17. Employee Advocacy Program Development
  18. Stakeholder Communication Plan Development
  19. Corporate Social Responsibility (CSR) Campaign Development
  20. Industry Analyst Relations Strategy and Management
Event Planning, Management and Execution

These projects cover the end-to-end process of event planning and management, ensuring that every aspect of the event is carefully considered and executed to create a memorable and successful experience for attendees:

  1. Event Concept and Theme Development
  2. Venue Selection and Negotiation
  3. Budget Planning and Management
  4. Event Marketing Strategy Development
  5. Invitation Design and Distribution
  6. Registration Management and Ticketing
  7. Speaker and Presenter Coordination
  8. Agenda and Program Development
  9. Sponsorship Acquisition and Management
  10. Exhibitor Management and Coordination
  11. Logistics Planning and Coordination
  12. Audiovisual Production and Equipment Rental
  13. Catering and Menu Planning
  14. On-site Event Management and Staffing
  15. Guest Experience Enhancement Initiatives
  16. Entertainment Booking and Coordination
  17. Event Promotion and Publicity Campaigns
  18. Post-event Survey and Feedback Collection
  19. Event Reporting and Analysis
  20. Follow-up Communication and Relationship Building
Internal and External Communication Strategies and Tactics

These projects cover a wide range of communication efforts aimed at building strong relationships with internal and external stakeholders, maintaining brand reputation, and effectively conveying messages to target audiences:

  1. Internal Communication Audit and Strategy Development
  2. Employee Newsletter Creation and Distribution
  3. Company Intranet Development and Maintenance
  4. Town Hall Meeting Planning and Execution
  5. Leadership Communication Coaching and Training
  6. Crisis Communication Plan Development and Training
  7. Change Management Communication Strategy
  8. Employee Engagement Survey Design and Analysis
  9. Diversity, Equity, and Inclusion Communication Initiatives
  10. Brand Messaging Development and Alignment
  11. External Stakeholder Communication Strategy
  12. Customer Communication Plan Development
  13. Investor Relations Communication Strategy
  14. Media Monitoring and Analysis
  15. Social Media Content Creation and Management
  16. Blogging and Content Marketing Strategy
  17. Influencer Outreach and Relationship Building
  18. Community Engagement Initiatives
  19. Public Affairs and Government Relations Communication
  20. Customer Service Communication Training and Strategy
Social Media Strategy, Content Creation, Management and Optimization

These projects aim to leverage social media platforms effectively to build brand awareness, engage with the audience, drive traffic and conversions, and ultimately achieve business goals:

  1. Social Media Audit and Strategy Development
  2. Social Media Profile Optimization
  3. Content Calendar Creation and Management
  4. Content Creation (including graphics, videos, and copywriting)
  5. Social Media Campaign Planning and Execution
  6. Hashtag Strategy Development
  7. Audience Analysis and Targeting
  8. Social Media Advertising Campaign Setup and Management (across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.)
  9. Influencer Outreach and Collaboration
  10. Community Engagement Strategy and Implementation
  11. Social Media Contest and Giveaway Management
  12. Social Media Analytics and Reporting
  13. Social Listening and Reputation Management
  14. Crisis Communication Management on Social Media
  15. Employee Advocacy Program Development and Management
  16. Cross-platform Integration Strategy (ensuring consistent messaging across various social media channels)
  17. Live Event Coverage and Promotion
  18. Chatbot Implementation and Management for Customer Service
  19. Social Media Training for Team Members
  20. Trend Analysis and Content Optimization
Website Design, Development, Optimization and Maintenance

These projects aim to create, optimize, and maintain websites that effectively communicate the brand message:

  1. Website Audit and Analysis
  2. Website Design Consultation and Planning
  3. Responsive Website Design and Development
  4. User Experience (UX) and User Interface (UI) Design
  5. Information Architecture Planning
  6. Content Creation and Copywriting
  7. Search Engine Optimization (SEO) Audit and Implementation
  8. Website Performance Optimization (speed, load times, etc.)
  9. Mobile Optimization and Testing
  10. E-commerce Website Development (product catalog, shopping cart, payment gateway integration)
  11. Content Management System (CMS) Integration (WordPress)
  12. Custom Web Application Development
  13. Landing Page Design and Optimization
  14. Website Security Audit and Implementation (SSL)
  15. Website Analytics Setup and Reporting (Google Analytics)
  16. Blog Integration and Setup
  17. Social Media Integration (social sharing buttons, embedded feeds, etc.)
  18. Website Accessibility Compliance
  19. Website Backup and Maintenance Plans
  20. Continuous Improvement and Iterative Website Updates
Startup Brand and Marketing Foundation

These projects lay the foundation for a strong brand and marketing presence, setting the company up for success in attracting and retaining customers, driving sales, and achieving its business objectives:

  1. Brand Strategy Development: Defining the company’s mission, vision, values, and brand positioning.
  2. Brand Identity Design: Creating a memorable and visually appealing logo, color palette, typography, and brand guidelines.
  3. Market Research/Analysis: Conduct research to understand target audience, trends, and competitors.
  4. Competitive Analysis: Analyzing competitors’ strengths, weaknesses, opportunities, and threats to inform the company’s strategy.
  5. Marketing Strategy Development: Formulating a comprehensive marketing plan outlining goals, target audience, messaging, channels, and tactics.
  6. Content Strategy and Creation: Planning and creating engaging content across various channels, including website, blog, social media, and email.
  7. Website Development: Designing and developing a user-friendly and visually appealing website that reflects the brand & provides seamless user experience.
  8. Search Engine Optimization (SEO): Optimizing the website’s content, structure, and performance to improve search engine rankings and visibility.
  9. Social Media Strategy and Management: Developing a strategy for social media presence, content creation, community engagement, and advertising.
  10. Email Marketing Campaigns: Designing and executing email campaigns to nurture leads, promote products or services, and build customer relationships.
  11. PR and Media Outreach: Building relationships with journalists, influencers, and media outlets to secure press coverage and increase brand visibility.
  12. Event Marketing: Planning and executing events, such as product launches, trade shows, webinars, and workshops, to engage with customers and prospects.
  13. Advertising Campaigns: Creating and running targeted advertising campaigns across various channels, such as Google Ads, social media ads, and display ads.
  14. Brand Collateral Design: Designing marketing materials, such as brochures, flyers, business cards, and signage, that align with the brand identity.
  15. Customer Relationship Management (CRM) System Setup: Implementing a CRM system to manage customer data, track interactions, and streamline communication.
  16. Marketing Automation Setup: Setting up marketing automation tools to automate repetitive tasks, segment audiences, and personalize communication.
  17. Analytics and Reporting: Implementing analytics tools to track KPIs, measure campaign effectiveness, and make data-driven decisions.
  18. Training and Education: Providing training and education to employees on brand guidelines, marketing strategies, tools, and best practices.
  19. Continuous Improvement: Establishing processes for monitoring, evaluating, and optimizing marketing efforts based on performance data and feedback.
  20. Legal Compliance: Ensuring compliance with relevant laws and regulations, such as data protection laws (e.g., GDPR) and advertising standards (e.g., FTC guidelines).

Transform Your Marketing Strategy!

Discover how Eva Montibello’s expertise as a Fractional CMO can elevate your brand’s presence and impact. Schedule a consultation today to explore tailored marketing solutions that fit your unique needs.